Hotels can be a mixed bag, and seeing as how they're all expensive you never know what you're going to get. If you decide it's better to opt for a chain, rather than an independent place, you might want to pay attention. Thanks to Which? we now know the best and worst chains in the UK, and the one in last place is no real shock.
In last is Britannia Hotels, making it the fifth year in a row that this particular chain has been right at the bottom of the league table. It's a bit odd, since the only one I've ever seen tries to come across like it's a fancy class act. It didn't score higher than two stars (out of five) in any of Which?'s scoring categories, and has a customer satisfaction score of just 33 per cent.
On the opposite end of the spectrum is Premier Inn, which scored a customer satisfaction rate of 79 per cent, and scored five stars in the cleanliness, bedrooms, and bathrooms categories. Value for money is four stars, and the average price of a room was £76 a night. That's £2 lower than Britannia.
Alex Neill, Which? Managing Director of Home Products and Services, said:
"Our survey shows that after five years at the bottom of our survey, Britannia shows no signs of improving the poor experience it offers its guests.
Once again, Premier Inn shows the rest how to do it - clean rooms and fantastically comfortable beds all at a reasonable cost, showing you don’t necessarily get higher standards for higher prices."
Which? also surveyed smaller hotel chains, with Malmaison coming out on top with a customer satisfaction rate of 75 per cent. easyhotel came in last, with a satisfaction rate of 61 per cent. The difference among the smaller chains doesn't appear to vary quite as much, for reasons that aren't clear.
The data for this research was collected between July and August if this year, with 4,255 anonymous Which? members completing a survey about their hotel stays over the previous 12 months. 423 members provided the information used for the smaller chain survey. Any company with more than five hotel properties is considered a 'chain', and you can read the full report here. [Huffington Post]