The "wellness" brand Goop, which is owned by Gwyneth Paltrow has not had a good year. Over the last several months, the brand has made headlines for promoting some truly bad and weird ideas... and now the company has been justly rewarded.
Yep, you probably shouldn't put jade eggs in your "yoni" (what normal people call a vagina). And what about "bio frequency healing" stickers? A little scientific outfit called NASA has smacked them down on that front.
So it is perhaps fitting that Goop has been awarded the first ever "Rusty Razor" award by The Skeptic Magazine, as the "best" promoter of the worst pseudoscientific nonsense. The award came as part of the mag's annual "Ockham Awards" which celebrates scientific and skeptical activism.
What the award statue actually looks like, if Paltrow wants to collect it.
Goop was apparently invited to collect its award, which was being handed out at the QED Conference in Manchester - but sadly no one from the company responded.
Skeptic Magazine Editor Deborah Hyde said: "We were surprised at quite how many public vote nominations GOOP received for the 'Rusty Razor' award for pseudoscience - it's certainly a popular win. When there are so many issues affecting public health today - the rise of measles and whooping cough due to reduced rates of vaccination, for instance - it's a shame that many people prefer to contemplate their yonis than engage with evidence-based reality".
Here's hoping the award serves to remind people of the importance of looking for scientific evidence when seeking medical interventions. Or at least remind Paltrow that she's probably better off sticking to running Stark Industries.