How on Earth Can Google Expect Us to Pay £1,000 for a Chromebook?

By Alex Cranz on at

Looking at the new Pixelbook from afar, it’s really hard to understand why anyone, let alone Google, could demand a retail price of $1,000 for this thing. It’s got Chrome OS inside—the operating system you stick in cheap laptops with cheap guts because it needs practically no processor power to run. And Google made no attempt to explain why a Chromebook should go for $1,000 during the presentation yeseterday. After playing with it, I’ve got a better idea of why Google would ask that kind of price.

Editor's note: The UK price hasn't been announced yet, but with the US's price ranging from $1,000 to $1,200+, around £1,000 seems like a safe guess. There won't be much change out of a grand, that's for sure.

The most convincing reason is because this might be some of the nicest hardware to ever come with Chrome OS built in. A quick glance at the keyboard makes you think of the £1,200 Microsoft Surface Laptop. The great looking 3:2 display calls to mind an iPad Pro. Even the $100 pen and the ability to draw will have you feeling like you’re holding a Surface Pro.

What a nice keyboard.

But two of those devices run Windows, and the other’s a tablet with iOS on it! The Pixelbook is a laptop with Chrome OS and the ability to run Android apps. While Google reps assure Gizmodo the company is working closely with software makers to get Android apps looking great on the Pixelbook, there were only a handful of apps installed on the demo units, and they all still did that thing where the app frantically resizes once it realises its on a big 12.3-inch display and not a tiny smartphone one. That doesn’t exactly inspire confidence.

This stylus is a huge improvement over the one found in the Samsung Chromebook Pro.

But man, the hardware does! After trying the lacklustre hardware on the Pixel 2, getting my hands on the Pixelbook felt like a thrill. This thing has the kind of sharp edges you expect for a pricey device, and the it’s super light, with just enough heft to feel like quality. And it feels worlds better than the last cool Chromebook with pen input and a 360-degree hinge, the Samsung Chromebook Pro. That £500 device is one of my favourite I’ve seen this year. (For what it’s worth, I still felt like it was too expensive.)

Chrome OS still needs to actually grow up. Great art apps and the claimed improvement to photo and art editing apps could help, but you still won’t be using this device’s ample storage, 16GB of RAM, or Intel Core processor for rendering stuff in 3D or editing a video. “We’re still working on that,” a Google rep told me when I asked about video editing.

Nice, Lenovo-like hinge.

That feels like a lot of Chrome OS—a lot of promise I can’t necessarily count on. Let’s hope when the Pixelbook launches at the end of the month, Google will be able to deliver. This hardware feels like it deserves a great OS.

Tent mode!

More from Google's Pixel 2 Reveal:


More Google Posts: