Tim Cook: Technology to Create AR Glasses "In a Quality Way" Doesn't Exist Yet

By Tom Pritchard on at

While various companies have tried to create some sort of AR-based glasses over the past few years, nobodies really cracked it. Sure headsets like Hololens exist, but they're big bulky headsets that don't qualify as 'glasses'. It's still a dream to many, but Apple CEO Tim Cook is just about to destroy those dreams.

Speaking with The Independent about the state of augmented reality, he provided some insight into future devices that might take advantage of the tech - specifically glasses. Unfortunately he declared that the technology needed to create augmented reality glasses "in a quality way" doesn't actually exist.

"But today I can tell you the technology itself doesn't exist to do that in a quality way. The display technology required, as well as putting enough stuff around your face - there's huge challenges with that. The field of view, the quality of the display itself, it's not there yet."

He has a very good point about the field of view. I've used Hololens, and all the good stuff is limited to two tiny little boxes. Even cheap VR has a better field of view than them.

Cook then went onto say that Apple would only ship a product that's "the best", reiterating what everyone already knows about its recent product offerings: the company doesn't care about being first to release new tech.

"We want to be the best and give people a great experience. But now anything you would see on the market any time soon would not be something any of us would be satisfied with. Nor do I think the vast majority of people would be satisfied."

Whether Apple's products really are "the best" is debatable, but it does kind of fall in line with Apple's recent activity. Apple hasn't been the first company to do very much for several years. Still, don't pay attention to those various rumours that companies have smart glasses on the way - particularly not where Apple is involved. [Independent via 9to5Mac]


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