When Nano Technology Ups its Viewing Game

By Gizmodo UK on at

In recent years it seems like consumers have been spoiled for choice when it comes to great TVs. Smart TVs have changed the way people consume their content, screens have been getting bigger, picture quality has seen incredible improvements with 4K UHD and HDR, and most importantly people have been able to go out and buy the things for themselves.

So you might be thinking to yourself, “where do things go from here?” Screens can only get so big and so fancy, and resolution can only increase in tandem with the video content people consume. Well LG’s got the answer in the form of its LG SUPER UHD TVs with Nano Cell technology.

If you watch a TV on a regular LCD screen you’ll know that there are only a handful of spots that offer the optimal picture quality. Colours fade, the image degrades, and if you’re watching at an angle of more than 60 degrees off-axis you might not even be able to see some of the content on screen.

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The position and angle you’re at when you’re looking at a screen can also affect the colour, contrast, and even brightness of what you see. While the past few years have seen a lot of emphasis on picture resolution and colour, experts are starting to pay more attention to viewing angles and their relationships with the overall picture quality. Because what good is the ability the generate billions of vivid and incredible colours if the viewer only gets to experience a fraction of them?

If you don’t believe us you should try it for yourself. Find the sweet spot where you think the image looks best, then move around to look at the screen from a different angle. There’s a big difference, and it only gets bigger the more your viewing angle increases. But that doesn’t happen with LG’s Nano Cell technology. Nowhere near the same extent anyway.

A Nano Cell display lets maintains the best picture quality even at viewing angles up to 60 degrees. That means you can move around all you want without suffering from lesser picture quality. No longer does it feel like you have to perfectly align yourself to get the best viewing experience.

LG’s research has found that about 60 percent of people end up watching TV at angle, which makes sense. The TV is the centrepoint of a living room, used for gaming, television, films, sports, and more. You can’t have everyone crowding together to watch it straight on can you? Everyone needs to spread out, and if you stick to the regular old LCD TV you end with people getting a lesser experience.

A Nano Cell TV, on the other hand, leaves plenty of room for people to spread themselves out. Everyone can enjoy their personal space without having to sacrifice picture quality in the process.

At this point you might be wondering how this actually works, and how LG has cracked the problem of off-axis degradation. A lot of high-end TVs improve picture colour with called quantum dot technology, which uses varying sized nanocrystals lain in front of an LCD backlight. Those crystals range from two to 10 nanometres in size, with that size correlating to the colour they emit.

Nano Scale, on the other hand, uses a uniform scale, and each of the particles within the display only has a diameter of one nanometre. The purpose of this is to produce more subtle and accurate colours, delivering more consistent colours regardless of which angle you’re viewing the screen at.

According to LG the tech can also enhance “the purity of colours displayed on screen” by “absorbing surplus light wavelengths”. That sounds a bit complicated, but all it means that it stops light bleeding into surrounding cells and compromising the colour in the process. So it’s one more step towards improving the accuracy of the colours you see on screen.

Nano Cells also work to reduce the screen’s glow, which means the picture quality isn’t going to be affected by ambient light as much as regular LCD displays.

So if you want to make sure you have the very best TV screen in your living room, then you’ll want something with LG’s Nano Cell technology built in. It doesn’t matter if you’re relaxing by yourself, or have a group of friends over to watch football, you know you deserve the best.

LG currently sells Nano Cell SUPER UHD TVs, with 55-,60-, and 65-inch screens. Each on supports multiple HDR formats (including Dolby Vision, HDR10, and HLG), offers 4K resolution, and comes complete with a narrow bezel and stainless steel stand.

As you would expect each one offers various smart features (powered by webOS 3.5) plus all the various hardware and ports any self-respecting TV wouldn’t be seen without.

Prices start from £979. For more information, please click here.