This is getting ridiculous. Amazon and Google are acting like a couple of teenagers. Breaking up, getting back together, and breaking up again. It all needs to stop, because they’re just making other peoples’ lives miserable.
Back in September, Google blocked Amazon’s Echo Show from displaying YouTube because of a mysterious violation of its terms of service. Users who tried to fire up YouTube on the touchscreen-enabled assistant would only hear Alexa explain, “Currently, Google is not supporting YouTube on Echo Show.”
Google has been known to use its terms of service to make its competitors' lives harder. But in this case, Google appears to have had a legitimate gripe about the way the Echo Show displayed YouTube. In November, Amazon introduced a redesigned interface for the video streaming service, and Google said everything was A-OK. YouTube was restored, and users breathed a sigh of relief.
That was two weeks ago. But on Tuesday, Google pulled YouTube access on the Amazon Echo Show again. According to Engadget, Google said:
We’ve been trying to reach agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon.
An Amazon spokesperson sent us the following statement: “Echo Show and Fire TV now display a standard web view of YouTube.com and point customers directly to YouTube’s existing website. Google is setting a disappointing precedent by selectively blocking customer access to an open website. We hope to resolve this with Google as soon as possible.” To be clear, Amazon is saying that after Google started blocking YouTube on the Echo Show, it has simply reverted to displaying the standard browser view.
Engadget reports that the heart of the dispute is over Amazon’s insistence on running a “hacked” version of YouTube, instead of Google’s own app. This could potentially affect Google’s ad-revenue and limit the company’s control over how people watch YouTube on the device.
Google and Amazon’s issues go beyond this sticking point. Amazon hasn’t enabled Google Cast support for its Prime Video service, giving it a unique selling point for its Fire TV stick. And now, Fire TV stick will lose YouTube support on 1st January, according to Engadget.
In terms of business strategies, this back and forth between the companies makes a certain amount of sense. Both of them are fighting hard to gain advantage in video and voice assistants. As of May, Amazon controlled 70 per cent of the voice-enabled speaker device market, according to research from Emarketer. And as of 2016, YouTube controlled about 79 per cent of the online video streaming market, according to Statista. But as Google ramps up its voice assistant game, and Amazon pushes ahead with Prime video, these two are just hurting their customers’ experiences.
One of the primary reasons to own an Echo Show is the ability to watch YouTube videos on the gadget’s pint-sized screen. The people (Amazon hasn’t said how many) who bought one of these things when it launched earlier this year are getting screwed. Now they have an Alexa speaker that looks like an old portable TV and doesn’t do much else. And likewise, it would be nice to be able to Cast Amazon Prime to a Chromecast-connected TV. So, which company should you blame for this crap? Both of them. The internet and tech work better when everybody works together. Knock it off, arseholes. [Engadget]