With the second series of The Grand Tour starting next week, Amazon is obviously in marketing overdrive to try and get people to subscribe to Prime and watch. Part of its plan involves a competition, asking students to develop a Grand Tour-based skill for Alexa - with a trip to New York at stake.
The first part of said competition asks people to pitch their ideas for an Alexa skill. The idea is that it should enhance the Grand Tour experience, and be interesting enough for viewers to use on a regular basis. The Grand Tour being The Grand Tour, judges aren't necessarily looking for something that's just useful. According to Amazon the skills will be judged on fun and functionality, engagement, innovation, and feasibility.
So basically the skill needs to be like the show itself. Useful and special, but not taking itself too seriously.
The ideas stage of the competition is open until 10th December, after which 10 finalists will be selected to develop the skill for real. Finalists will have six weeks to finish off heir skill, with help from Amazon's development support team.
The winning team will win a four-person trip to New York, runners up will get a goodie bag complete with an Echo Dot and Fire TV stick, and all 10 of the final teams will win themselves an Echo Show. All entrants seem to be eligible for a Grand Tour t-shirt as well. To be eligible you have to be a full or part time student living in the UK, and be over the age of 18. Teams are limited to four people.
You can read more about the competition, and check out the developer resources Amazon has available, over on the entry page.