People who actually use BT TV -- instead of just getting angry about how much money the company is investing in it instead of making the internet better -- are in for a treat, as BT and Sky have signed a deal to allow both their sets of subscribers to access previously exclusive content through each others' networks. It's like they're friends now, although Sky's almost certainly only pretending and waiting for BT to give up.
For BT users, this means they'll be able to access the Sky NOW content through BT TV, including the Sky Atlantic hotshot channel and the Sky Sports multitude, while in return Sky subscribers will be allowed to purchase and view BT's sport exclusives through their familiar Sky boxes. This is being done through BT agreeing to "wholesale" its channels, meaning Sky can list and integrate them alongside everything else it offers.
BT boss Gavin Patterson said: "This is the next logical step for our TV and content strategy. Having built up an outstanding portfolio of exclusive sports rights and a loyal base of customers, we feel that now is the right time to broaden the ways in which we distribute BT Sport." [BT]