Sprouts are those things that people seem to buy every year, even though most people can't stand them. The problem is that the supermarkets seem to have made it very easy to get ripped off, with reports claiming people could accidentally pay a 1,000 per cent markup.
The price of sprouts range from £1-£2, but according to Economist Dr Jon Seaton shoppers need to go make sure to check the price per kilogram to ensure they're not getting ripped off. Seaton spent three weeks comparing prices as part of Loughborough University’s Christmas and New Year campaign.
If you look at the price per kilo, you'll find that the price of sprouts actually range from £1-£11 per kilo. The best value was at Iceland (£1 per kilo) and the worst value was Waitrose/Ocado (£11 per kilo).
"As you walk the aisles you the shopper, with all the other items also on your mind, will simply pick up what you guess to be the cheapest, as it’s £1 plus something, and put it in your trolley. A single supermarket can have up to eight kinds of sprout packs, and the pricing is done in such a way that you can’t easily compare each pack."
Also adding that "highlighted prices are sometimes the most expensive."
So make sure you keep an eye on the actual cost of things, so you don't ripped off this Christmas. And if you are going to get ripped off make sure it;s for something good, not nasty-ass sprouts. [Metro]