Digestives Hit in Latest Brexit Shrinkage Horror

By Gary Cutlack on at

Well the good news is that McVitie's is inadvertently helping fight the obesity epidemic. The bad news is that your standard pack of Digestives is going to be substantially smaller in the near future, joining Jaffa Cakes on the shrinkflation list of shame.

Blaming post Brexit vote rises in costs, Pladis, owner of the McVitie's brand, says the usual 500g pack of the absorbent tea accompaniment will weigh just 400g when new stocks hit the shelves at the end of this month -- a loss of in the region of seven entire biscuits form the normal pack. A UK spokesman said that: "...changes in the exchange rates means it has become more expensive to bake our products."

The company says it asked lots of people what to do before chopping the packs, and most people said "keep the same recipe" rather than tinker with it to save costs, so smaller packs it is. [Standard]


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