Walkers Crisps and owner PepsiCo are having another go at cracking the man-crisp market after several failed attempts at besting entrenched ridged rival McCoy's, with the launch of a crisp the manufacturer claims has been created to be "perfect with beer."
The new Walkers range is a slightly disturbing throwback to late-90s lad culture, with the crisps containing the image of a pint of beer within the 'O' of their Max Strong brand name, because they are crisps for men who bounce between Pot Noodles and Stella Artois. It is meant to be a hard crisp for people unwinding after a day of plastering or rewiring the electrics of a damp bungalow, the sort you might rip open under the pretence of sharing with your mates. Because you have mates.
All three of them are spicy to varying degrees. It is probably also OK to try eating them with a sandwich today, although you'll probably regret not getting the McCoy's Flame Grilled Steak as ever. [Max Strong]