Now it Sounds like Spotify is Developing a Smart Speaker of its Own

By Tom Pritchard on at

It seems as though every company out there has plans to develop their own smart speaker systems, and while that claim started off as an exaggeration it feels as though it gets more accurate every single day. Amazon, Apple, Facebook, Google, Microsoft, Samsung, and Sonos, all have smart speakers that either on sale or in active development, and it seems you can add Spotify to the list.

This isn't the first time news of this has come about, as 9to5Mac points out. Word was Spotify had expressed interest in the smart speaker market last April, but now a new job listing (spotted by Musically) seem to indicate it's ready to start the manufacturing process. The key part of the listing is right at he very beginning, directly mentioning Spotify is entering the world of hardware:

Spotify is on its way to creating its first physical products and setting up an operational organisation for manufacturing, supply chain, sales & marketing.

The ad itself is all about the supply, manufacturing, logistics, and sales end of things, with absolutely no mention of design. That indicates that Spotify knows what it wants to make, and just needs someone to come on-board and liaise with the right people to bring the hardware to life.

In a way this move kind of makes sense. Both Amazon and Apple have music streaming services that directly compete with Spotify, and they both have smart speakers that try to prioritise the first-party services in anyway possible. While there are plenty of smart speakers that are perfectly compatible with Spotify, you can't really blame the company for wanting some sort of device where Spotify didn't play second fiddle to someone else.

As for when we'll see it? Who knows. I assume the manufacturing process won't begin until someone is hired, but that shouldn't take that long. Not as long as we'd have to wait if this news broke in the form of a patent, or leaked concept ideas. Maybe the end of the year at the earliest, but likely sometime in the first half of 2019. That's my guess anyway. [Musically via 9to5Mac]


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