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Poundland's Sexist Christmas Elf Ads Get Retrospective Ban

By Gary Cutlack on at

The Advertising Standards Authority has been exposed as a toothless advisory body with zero power to save us from the evils of marketing, as it's finally taken action on Poundland's bizarre rampant sexist Christmas elf social media campaign -- in February.

To summarise: The ASA has banned a Christmas advert for being too rude in February. That's February, when even the mere mention of Christmas triggers feelings of guilt, sadness and often physical nausea, while everyone at Poundland is still happy about how many pounds the campaign encouraged the general public to spend.

In banning the advert from being shown to time travellers heading back to December of 2017, the ASA said: "We therefore concluded the ads, which depicted the toy figures in a sexualised manner and appeared in an untargeted medium where they could be seen by children, were irresponsible and were likely to cause serious or widespread offence."

Poundland, of course, is latching on to this as a way to get more bang for its social media marketing buck, issuing a not serious statement on the matter and publishing its grown-up letters to the ASA, and has also started a petition to have its (the Elf's) name cleared. That's Christmas ad money still working its magic in February, and a huge win-win for the high street chain in return for bunging a few photos of a toy on Twitter. [ASA]


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