Sony Apologises for CG Rabbit's Food Allergy Shaming

By Gary Cutlack on at

There's a film version of Peter Rabbit about to hit the cinemas and it's already going down badly with a certain subset of US audiences, with parents reacting with horror to a sequence where the CG animals torture one of the woodland friends' human accomplices by purposefully triggering his allergy.

The animals attack the child with blackberries, despite being fully aware that the human is allergic to them. Worse still, this triggers the boy's anaphylaxis, leaving him in danger of death and forcing him to administer a shot with an epipen to recover. Ha ha, right? Jerry did plenty worse to Tom's genitals, right?

It's no laughing matter according to furious parents on social media and the charity organisation Kids with Food Allergies, which said: "It is unnecessary for a film to show the characters intentionally attacking another with his food allergen to trigger anaphylaxis. Portraying anaphylaxis as a joke can cause some people to have a cavalier attitude about food allergies which can put kids with food allergies at risk."

Sony Pictures has said sorry about it all, and we'll see if it really means it when Peter Rabbit hits UK cinemas in March with this scene either intact (not really sorry) or removed (really sorry). [Sky News]