Toy Company Primo Supports Women in STEM with #CodingGirls

By Kim Snaith on at

Primo Toys, a company that already supports STEM subjects from a young age with its range of educational toys, is upping the ante in supporting gender equality in the fields of science, technology, engineering and mathematics. It's launched the #CodingGirls campaign in a bid to inspire more girls and women to get involved in coding.

Part of that campaign involves offering a paid internship for a young woman to join the Primo Toys team for six weeks to learn the ins-and-outs of working in an education tech company. The internship is open to any young women over the age of 18 who are interested in learning more about working in a STEM environment. Valeria Leonardi, the COO of Primo Toys, says “We are excited to hear from girls interested in the business side of the STEM industry, and to give them a boost at an early age in their career. Primo Toys is made up of around 50% female employees, so we feel that we are leading by example when it comes to gender parity in the tech workplace.”

The #CodingGirls campaign is also highlighting Primo's range of Cubetto toys - wooden robotics aimed at both boys and girls as young as three to spark their interest in coding.

You can find out more about Primo's campaign, as well as more information on the internship and how to apply by visiting the #CodingGirls landing page on their website.