It's no secret that streaming services don't operate the same way as traditional TV broadcasters, especially where viewing data is concerned. While TV networks regularly publish viewing figures for the world to analyse, the likes of Netflix and Amazon do not for whatever reason. We've had a glimpse into some data in the past, but never anything comprehensive. Well until now, thanks to some leaked data from Amazon's Prime Video.
Reuters managed to get hold leaked documents that show how many people signed up to Prime to watch specific TV shows, with figures for the USA, UK, Germany, Austria, and Japan - the countries where Prime Video was available before the global rollout in 2016. According to the documents Prime Video has 26 million viewers, with around five million people throwing money at Jeff Bezos specifically because of the streaming service. What's more they show off which shows people actually signed up to watch.
Amazon considers the first show people stream to be the reason why they subscribed in the first place, and with that assumption it means 1.5 million people signed up just to watch Clarkson, Hammond, and May dick around in cars for The Grand Tour's first series. With that first batch of 13 episodes apparently costing $49 (£35.04) per new subscriber which is far less than the $99 (and equivalents) that Amazon charges for Prime Membership.
Prime obviously offers a lot more than just streaming, but the documents also noted that Prime members generally buy more stuff - which helps offset the cost. So with those figures it makes the rumours that The Grand Tour has already been scheduled for cancellation that bit more unlikely.
Other original programming of note includes The Man in the High Castle which drew in 1.15 million new subscriptions at a cost of $63 each. It's not all good news, though, with Reuters pointing out that the critically acclaimed Good Girls Revolt only drew in 1.6 million views in the US, but since only 5,200 people signed up to watch it Amazon ended up paying out $1,560 for each new subscriber. It's no surprise that it was cancelled after the first season.
With leaked info there's always the chance that the information is complete bollocks, so don't take these as absolute fact unless Amazon says otherwise. I've reached out to Amazon for comment, and will update when I hear back. [Reuters]