An essay writing company that claims it offers nothing more than assistance and guidance has been given a telling off by the Advertising Standards Authority, which ruled it was guilty of advertising itself as more of a direct homework-doing service than the vague study assistance adviser it is supposed to be.
The complaint against UK Essays was made by universities watchdog the Quality Assurance Agency for Higher Education, which argued that ads for the company basically made it sound like you could pay it to write full essays and hand them in directly with zero consequences. Which is not really what's allowed or the entire point of going to university in the first place.
UK Essays charges £320 for a 2,000 word dissertation, for example, which has to be better than doing one yourself, with the company's advertising claiming: "We’re so confident you’ll love the work we produce, we guarantee the final grade of the work" and also promising its output would pass plagiarism filters so it's not been obviously written in a hurry using Wikipedia.
Which, the ruling from the ASA says, is basically telling students the work will all be done for you by a third-party. The ASA says this is wrong, explaining: "Because we considered consumers would expect from the ad that they could submit purchased essays as their own that would meet the ordered grade without risks, which was not the case, we concluded that the ad was misleading."