Apple's Releasing (PRODUCT)RED Special Edition iPhone 8 and 8 Plus Handsets This Week

By Tom Pritchard on at

So the rumours you may have seen were true, Apple is launching a brand new (PRODUCT)RED iPhone. But only the iPhone 8 models, and not the expensive notch-covered iPhone X for some reason. Prices start at £699, with orders opening tomorrow ready for release on Friday (13th April).

In case you didn't know, the (PRODUCT)RED iPhones are exactly the same as the iPhone 8 models that were released last September. The only difference is that they're only available in the 64 and 256GB variants, have a Red and Black finish and some of the proceeds from sales will go directly to Global Fund HIV/AIDS grants. That money pays for testing, counselling, treatment, and prevention programmes - specifically those that work at preventing transmission between mothers and their babies. Since it first partnered with (RED) in 2006, Apple says it's donated over $160 million to Global Fund.

Apple's also releasing the (PRODUCT)RED leather folio case, which goes on sale for £99 on Apple's online store.

Greg Joswiak, Apple’s vice president of Product Marketing, said:

“This special edition (PRODUCT)RED iPhone features a stunning red and black colour combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS"

Adding:

"We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”


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