The number of sausages you get with the new Morrisons cooked breakfast has defied current food industry shrinkage trends and increased, with the supermarket's newly launched Big Daddy breakfast option raising the sausage count from two to three. And they say the UK can no longer innovate.
This is because the sort of people who eat fry-ups in Morrisons for breakfast have been complaining that the normal breakfast's two-sausage/one-egg format isn't enough to fill the stretched out stomachs that sit on their laps in the supermarket's cafes. Hence this new 19-piece cooked breakfast, which comes on a bigger plate, doubles the toast, tomato and egg content, gives the people the extra sausage and slice of bacon they demand, and introduces two lumps of black pudding; because if you're going to eat yourself to death you might as well make it quick.
A Morrisons spokesperson said: "Our standard cooked breakfast is one of our most popular meals on the menu, but customers have asked for one that’s even bigger. The 'Big Daddy Breakfast' is an excellent choice for customers with a big appetite." [MEN]