Overwatch is the Next Big Franchise to Get the Lego Treatment

By Tom Pritchard on at

Lego is more than just bricks, we all know that. Over the years the company has amassed a huge collection of licences, letting it develop sets for several famous franchises including Star Wars, DC, Marvel, Ghostbusters, Minecraft, Jurassic Park, and more. That's not including all the big names that have appeared in Lego Dimensions, either, thanks to the game's ties with Warner Bros.

Now Activision has announced that it multiplayer hit Overwatch will be getting the Lego treatment, as part of a push to improve the amount of merchandise fans can go out and buy.

At the moment there aren't any details of what the sets might involve, or even what they'll look like, though Activision has confirmed that there will be multiple sets across multiple price points. So it sounds like it won't be a repeat of the Doctor Who line, which involved a single set that came in from Lego Ideas and a couple of Dimensions figures. The company also confirmed that Hasbro and Nerf will be releasing Overwatch toys, alongside other products like Halloween costumes, bags, clothing, and a cookbook.

Activision also confirmed there will be an increased 'marketing blitz' for the upcoming Call of Duty: Black Ops 4, Destiny, Spyro, and Crash Bandicoot. Though there's absolutely zero chance of the first two ending up in Lego form, since the company is very strict on its child-friendly policies. Also because Megablocks has a Call of Duty licence.

Bringing Lego into the fold isn't such a bad idea for Overwatch. For starters Lego is awesome, and appeals to kids and adults alike. There's also the fact that fans have already been building their own custom Overwatch Lego models - including a giant version of Rheinhardt's hammer. While we probably won't see that make its way to shop shelves, there's still plenty of inspiration to be had from the fan creations - even if none of it ever made it to Lego Ideas. [Variety]