That old David Bowie was innovating even after he'd died, as the star's choosing of a no-frills "direct cremation" after he'd passed away – in which your physical form is disposed of without a traditional funeral service – is fast becoming the norm.
At least that's what the funeral division of the Co-op is hoping, as it's about to publicly promote a direct cremation option to its customers. As well as giving people the option of sliding away without fuss, public mourning, a painfully self conscious favourite last song and loads of flowers, the cost savings are immense. A direct cremation is expected to cost around £1,500, whereas traditional funerals with their services, austere words and buffets, can cost three to four times as much.
Hence Co-op is hoping to bag the millennial funeral business with its more affordable option. Which has existed all along, it's just that people have never been aware of this secret, ultra-cheap, post-death, money saving funereal hack, not until Bowie made it cool at least. [Guardian]