Back in the day Apple used the phrase "it does more, costs less, it's that simple" to showcase why people should go out and buy one of its computers. Decades later low cost is just about the last thing you'd associate with Apple, in part thanks to the company turning itself and its products into fashion statements.
That was especially true of the iPhone X, which Apple heralded as one of the best things to happen to its flagship product, and the £999 starting price. The company took some flack for that (as have other companies that have been creeping closer to the £1,000 mark). There may be some good news on the horizon, because TF International Securities analyst Ming-Chi Kuo claims Apple will be knocking $300 off the price of the iPhones it makes this year.
If you've been paying attention to the rumours you'll know that Apple is supposed to have three different iPhones lined up for release later this year. They supposedly include an updated 5.8-inch iPhone X, a 6.5-inch iPhone X Plus, and a 6.1-inch device that opts for an LCD display instead of the pricier OLED used in the iPhone X. Ming-Chi Kuo predicts that the phones will have starting prices of $800 (£602), $900 (£677) and $600 (£451) respectively, a price that also accounts for $100 cost of including a fast charger right out of the box.
I'm not sure I fully understand why Apple adding fast chargers would cost $100 (£75) when buying the USB-C/Lighting cable and 12W power adaptor cost a total of £54 when you buy them separately.
In any case, word is that Apple has managed to refine its phone production and thus making them cheaper to manufacture. That saving is apparently being passed onto the consumer, because Apple is really nice like that. Take it with some scepticism, though. Apple may have a more affordable iPhone in the works (a follow-up to the SE if things are to be believed), but I find it unlikely it would offer such big discounts on the other phones. iPhones are Apple's best sellers, after all, and it makes sense for them to want to make as much money out of them as possible.
It's not impossible that it might happen, but I'll believe it when I see it. [T3]