Superdrug is Launching a Mobile Network, But Only for People With One of its Reward Cards

By Tom Pritchard on at

Everyone has a mobile network these days, it seems. Tesco, Asda, Carphone Warehouse, and even O2 owner Telefónica runs giffgaff on the side. And now there's a new one, from Boots rival Superdrug, because it's 2018 and a shop that sells shampoo and makeup needs to have a mobile network. A mobile network that's only available for people with a Superdrug Health and Beautycard.

That's not exactly the end of the world, though, since getting your hands on a loyalty card doesn't cost you anything. This isn't HMV. That card also comes with in-store discounts, reward points, and other stuff you'd expect, so really this is just an extra perk for the people who go to Superdrug regularly and buy whatever it is they need to buy. Cardholders on the network will also get double points when they shop as well.

The network itself is an MVNO running on the back of Three's infrastructure, a move that seems logical given the fact Superdrug and Three are both owned by HK Hutchinson Holdings. Did you know that? I didn't, but it makes the logic behind the decision to stick mini Three stores inside Superdrug branches that bit more obvious. It's not clear, however, whether those mini Three stores will actually offer phones on the Superdrug network, but it would seem daft not to. Corporate synergy and all that.

As for the contracts you can sign up for, there's only one on offer. it's a rolling monthly contract that costs £10 a month for unlimited calls and text plus 4GB of data, with any leftovers rolling over to the next month. That's cheaper than the big four operators, in case you were wondering. Three currently offers those allowances for £11 a month (on sale from £13), and EE charges £17. O2's most comparable SIM only deal is £14 a month for 2GB of data with unlimited calls and texts, while Vodafone charges £14.50 a month for 5GB of data and 500 minutes. Those are all 12 month plans too, since their 30 day plans are significantly more expensive.

Three's signal is far from the best, especially when you leave the big population centres, but if you're in the market for a new phone contract it might be worth checking out. [TechRadar]

Image: John Lord/Flickr