Lego's Got a New AR App, and it's All About the BrickHeadz

By Tom Pritchard on at

Lego's invested a lot in AR apps recently, the the point where it was involved in Apple's WWDC keynote during the section where Apple was bigging up all the possibilities offered by ARKit 2. Now there's a new augmented reality Lego app available, all focused on the Brickheadz. Shockingly it also appears to be exclusive to Android, at least for the time being.

Brickheadz are basically the Lego equivalent of a Pop Vinyl. They're weird caricatures of characters you'd see in a Lego set, and all follow the same basic design. Plus, like Pop Vinyls, they looked pretty rubbish when they first came out (2016), whereas now they look somewhat half decent. Most of the time. There's even a kit you can buy build your own custom Brickheadz following the base design.

And now there's an app. Well two, because a VR version was released last year, but this is different.

Essentially, being AR, it combines virtual Lego pieces with real world locations - all of which are accessible through your phone screen. You have the option to build and design your own Brickheadz creations, and then play with them to unlock new characters and items. There's even a free build section where you can put together your own Lego brick creations without being constrained by the Brickheadz design.

Sean McEvoy, VP, Digital Games and Apps said:

“We are constantly looking at fun ways to enhance the physical LEGO play experience by blending it with digital LEGO play. The new app is a miniature augmented reality creative ‘sandbox’ that aims to introduce children to various steps of creative play, by adding layers of digital creativity, mixed with assisted building and cleverly constrained limits, which allows children to discover digital building and personalise their builds.”

The app is free, and in typical Lego style has zero in-app purchases, but your phone will need to be compatible with the latest version of AR Core for it to work. Here's a list of some of the phones Lego has singled out as being capable of running BrickHeadz Builder AR. All need to be running Android 8 or above, unless otherwise specified:

Asus Zenfone AR (Android 7.0), LG V30 (both Android 7.0), LG V30+, LG G6, LG G7, Google Pixel 2, Google Pixel 2 XL, Google Pixel, Google Pixel XL, OnePlus 5, Samsung Galaxy S9, Samsung Galaxy S9+, Samsung Galaxy Note8, Samsung Galaxy S8+, Samsung Galaxy S8, Samsung Galaxy S7, Samsung Galaxy S7 Edge.

That's not a finalised list, though, since I was able to get the app running on the OnePlus 6 without issue. Just be wary of trying it on any older phones, since they may not work. Assuming they actually have Android 8 support. [Brick Fanatics]