Netflix is Testing a New, More Expensive 'Ultra' Subscription

By Tom Pritchard on at

At the moment if you sign up for Netflix you have three subscription options There's Basic, which is all SD, only lets you watch on one device at a time, and costs £6 a month. Standard is £8 a month, lets you watch on two screens at a time, and includes HD. Premium is £10 a month, lets you watch in 4K, and on four screens at any given time. Now it looks like the company is testing out a new 'Ultra' package, which naturally costs more.

First spotted by TuttoAndroid, the new package's price and options have varied for a number of people. Price ranges from €17 to €20 a month (£15-£17.70), and some have reported Ultra stealing features from the 'Premium' package. Some reported the Premium package was bumped down to a two screen maximum, while Ultra offered four, but other have reported that the screen limit hasn't changed. Instead Premium lost out on HDR, which became an Ultra-only feature.

CordCutting.com noticed the inconsistencies in the price and featureset, noting that everything changed based on what browser or device users were using at the time. Netflix itself hasn't been particularly helpful, simply telling CNET that:

"We continuously test new things at Netflix and these tests typically vary in length of time. In this case, we are testing slightly different price points and features to better understand how consumers value Netflix."

The spokesperson added that not everyone will see the test taking place, and the company may not even implement the new subscription tier. Perhaps it's just waiting to see what the backlash is. Netflix gets some flack every time it ups its prices, though most people simply opt to pay an extra couple of pounds each month to retain access. Actually going so far as to take away features, particularly number of screens, is not going to go down well.

The way Netflix is set up makes it easy for up to four people to share an account, and suddenly asking Premium subscribers to hand over more money so they can carry on watching at the same time is going to be about as popular as the Black Death. [Engadget]