Amazon is Apparently Launching a New, and Free, Streaming Service

By Kim Snaith on at

According to a scoop from The Information, Amazon is planning to launch a free streaming service that will bring ad-supported content to Fire TV users.

It's not the first time that we've heard about such plans from Amazon. Advert-supported TV, and potential free content, have been rumoured for a while, and this latest report seems to confirm that. The new service will be completely separate from Amazon Prime Video, and is being developed by IMDb, the Internet Movie Database (which, incidentally, is owned by Amazon).

The service is said to be called Free Dive, and it will be available to people who own one of Amazon's Fire TV devices. It will have its own library of content, independent from Prime Video, and the report suggests that these will be mainly older TV programmes and films.

Of course, there's been no official word from Amazon about Free Dive yet, but it seems like a logical step in diversifying streaming revenue. [TechRadar/The Information]