American Porn Company Wants to Use DeepFakes to Put You into Your Favourite Porn Videos

By Tom Pritchard on at

In case you haven't heard of Deep Fakes, let me remind you. They're a recent phenomenon which involves using AI to alter videos and replace one of the on-screen faces with that of a completely different person - something that's already been used to develop fake celebrity porn. They've proven controversial, and are generally considered unwelcome on a lot of major porn sites, but one company has decided to monetise the whole process. They want fans to pay to put themselves into the porn.

Earlier this week Naughty America launched a new service that lets customers customise their favourite porn clips using DeepFakes' AI technology. The idea is they can insert themselves into the video, and watch themselves performing with their favourite actor or actress, or they can change the background. Because that's a serious problem with porn: not believing that those people are genuinely in an actual office or hotel swimming pool.

There are some very NSFW sample videos available on the Naughty America website, showcasing the kind of thing that can be done. In those cases they've swapped a porn star's face for another actress, and altered the background in another video so it looks like it's happening on a beach and not the bed. That last one's quality is a little sketchy, and shows Deep Fakes isn't an exact science.

A simple video edit is set to cost a few hundred dollars, though the more extravagant and complicated edits could run up a bill of a few thousand. So this definitely isn't the kind of thing for anyone. Users will also need to send in some pictures of themselves with a variety of different facial expressions and from a variety of different angles for the AI to be able to get to work.

While the company's legal team promises to get permission from porn stars involved in the video, it's not clear how Naughty America will ensure that the person being added to the video is consenting. The Verge claims to have contacted them to find out, but hasn't heard back at the time of writing. According to Variety, however, thee are measures in place to ensure that all footage involves the likenesses of consenting adults.

So this is a thing. Give it time and maybe every porn site will give you the chance to add yourself to a video for a small amount of money. Then you can be the plumber who has to have sex with an excitable housewife before they can fix the toilet. Unless, of course, you want to be the housewife. [Variety via The Verge]