If you're hoping to pick up an iPhone XS or an iPhone XS Max on Friday, chances are you're going to find yourself queuing outside a shop for a considerable amount of time. Well, Deliveroo wants to help keep you well-fed while you're in a queue: it's just announced it will be delivering food to hungry bellies outside Apple shops on Friday.
You'll of course have to be in an area that offers Deliveroo, and you'll presumably only be able to order food from restaurants fairly close to the queue you're standing in. Hot, fresh food is always more appealing than soggy sandwiches from the bottom of your rucksack, after all.
Since people have been known to queue for multiple hours just to get their hands on the latest iPhone handset, it's not a bad idea, I suppose. But surely a better idea would have been to just order your iPhone XS online, so you can wait for it to arrive in the comfort of your own home. You can still order food there too, or god forbid, prepare it yourself in your own kitchen.
If you will be queueing for an iPhone XS on Friday, you can access Deliveroo's offerings via the app. If you're already spending over a grand on a new phone, what's another tenner or so to keep your stomach happy?