Iceland Decides Bananas Are Protected Enough Already

By Gary Cutlack on at

Supermarket chain Iceland is drip-feeding us another bit of good news about the War on Plastic, as it's announced that it's going to stop the largely pointless activity that is putting bunches of bananas in plastic bags to sell. It's putting a bit of cardboard around them instead, a bit of cardboard that says "BANANAS" on it for the benefit of people who can't identify them.

Oh, we've just thought about it a bit more, and the cardboard is probably needed because it has to say where they're from and how many grams of carbohydrates are in each one, plus it seems to hold the bunch together a bit, which makes them easier to stack and take up less space on the shelving. There's quite a lot in banana sales logistics when you think about it. Imagine if each fruit needs this much thinking about.

You might think no one buys bananas from Iceland as they're not frozen and microwaveable or wrapped in breadcrumbs, but you'd be wrong. The chain says that when it rolls out the paper band banana identification and bunch constriction method across all of its stores by the end of the year it should save 10 million plastic bags from entering the bins of the nation each following year. [Sky News]