Earlier we brought you news that the EU had told Netflix and Amazon that they need to have at least 30 per cent local content in their catalogues. While that seems like an awkward, ill-thought-out target, it seems both services have made a start towards that. Both companies spent £150 million British-made programming last year, which is a 20 per cent year-on-year increase.
In fact, both Netflix and Amazon have accounted for a third of the £594 million spent on UK-commissioned programming by foreign companies. Sales of British programming overseas also hit a record high of £218 million, helping the production industry as a whole reach a total of £2.7 billion. Credit's been given to sales of Sherlock, Victoria, and, erm... Midsomer Murders.
But despite all those big numbers, according to TV producers’ association Pact that money only accounts for seven per cent of the £2.1 billion used to make British TV shows. So Netflix and Amazon have a long way to go before they catch up with Sky, BBC, ITV, Channel 4, and the rest. That's why Pact wants them to spend more on British programmes. So don't just pay Jeremy Clarkson to drive around in cars enjoying himself, and do more than encourage Charlie Brooker to show us a new dystopian future each week.
Though it's still clear they may not have a choice, thanks to the EU, though what happens to those rules after Brexit is still up in the air. Much like everything else. [The Guardian]