The real money isn't in filmmaking, or TV, it's in merchandising. Just ask George Lucas, who got rich off flogging Star Wars toys, or Disney who made $53 billion in retail sales last year alone. So it's no surprise that new kid on the block Netflix wants a slice of that cash. After all, there's only so much money that can be made from £10-a-month streaming subscriptions that everybody shares with multiple friends. The company's latest hire is one step towards making that happen.
Netflix has just hired Christie Fleischer, and has told the world she's been tasked with overseeing the business of retail and licensing, publishing, interactive games, merchandising, and experiential events. Fleischer is a former Disney employee, where she was responsible for merchandising for the company's parks, experiences and consumer products. So it's safe to say she has plenty of experience, and it means we're bound to see a lot more stuff featuring Netflix's TV shows.
Obviously this isn't the first time the company has dabbled in merchandising. Towards the end of 2016 it partnered up with Hot Topic and BoxLunch to put Stranger Things themed clothing and accessories on shop shelves, and clearly that deal was lucrative enough for it to look towards expanding that operation. So what sort of stuff could we see? Something tells me we won't be seeing any House of Cards merch sporting Kevin Spacey's face. The same goes for anything Marvel-related, since those rights are firmly in Disney's territory.
But we still have popular shows like Bojack Horseman, Black Mirror, The Unbreakable Kimmy Schmidt, and Adam Sandler, who Netlfix seemingly owns now. You know there's probably a Black Mirror episode about the perils of selling out in this way.
Fleischer has only just joined the company, so it might be a while before we get to see what sort of stuff will come from this, but you can be damn sure there will be plenty of it on the way. [Netflix via Engadget]