Oh God, Gwyneth Paltrow's Goop is Coming to London

By Tom Pritchard on at

If you're a regular reader of Giz UK, you'll know all about Goop. If you don't let me remind you. Goop is a wellness company founded by Gwyneth Paltrow, and is notorious for peddling products that come with massive doses of unverified pseudoscience. Products like the vaginal eggs that it ended up being sued over, 'Bio Frequency' healing stickers, and other things that led to it being named 'worst pseudoscience of the year'.

Until now the company was restricted to peddling its wares US and Canada,  but now it's hitting the UK with a pop-up shop that will open up in London's Notting Hill at the end of October.

According to the London Evening Standard, the company will be opening up its shop at 188 Westbourne Grove, with plans to keep it open until the end of January. Which means it's perfectly situated for you to pop in and buy some scientifically unverified new age nonsense as Christmas presents for your friends and family. That or the other stuff Goop sells, which includes supplements, clothing, makeup, jewellery, and so on. The online shop even sells a $55 keychain which looks like a collection of small leather strips someone pulled off a bad cowboy outfit.

It may be a little interesting to see what Goop decides to stock in its London pop-up, and whether it'll stick to traditional uncontroversial products or the scientifically dubious wellness-based merchandise that has been the focus of so much criticism and mockery in the past. I'm hoping the former, because frankly the world doesn't need more advice on how to lead a healthy lifestyle from a company that's made more of its fair share of dubious claims over the past ten years.

I'd rather they brought back the temporary Blockbuster, if I'm honest. [Standard]