OnePlus, the Chinese-based company most known for making phones, is branching out. Today, it has announced that it will be making smart TVs.
The company is creating a brand new division which will be lead by OnePlus' CEO and founder, Pete Lau. "We bring inherent advantages to the industry," he says, as quoted in a press release, "and with this new division, we're excited to explore the total connected user experience that can enhance everyday life".
Exactly what TVs OnePlus will bring to the market is unclear, and when they might appear on the market is also unknown. It's fairly early into this new venture, then, but the company seems keen to make clear their ethos remains the same – creating high-quality hardware with a "seamless user experience".
It seems the emphasis will very much be on the 'smart' functionality of the TV. "The home is just starting to enjoy the benefits of intelligent connectivity," Lau says. "With the development of AI technology, our imagination is endless – and we are looking forward to the future." It seems likely that any TV set to come from OnePlus will feature heavy integration with their mobile handsets (and hopefully compatibility with others too). Exactly what that will be, though, we'll have to wait and see.
I suppose it kind of makes sense. I mean, what is a smart TV if it isn't just a giant smartphone that doesn't make calls?