Tesco Spikes Banana Price to Freddo Frog Levels

By Gary Cutlack on at

You know that one fruit that's nice? The yellow sweet one that if you pretend really hard could be chocolate? The one that makes ice cream and bran flakes better? The one that comes in its own case so you don't have to worry about it getting dirty? Well, Tesco would like people to start paying more money for the taste and convenience of it now, and is hitting people who buy just one of them so they look healthy when leaving the shop with a huge price increase.

The price of individual bananas has risen to 25p per fat yellow finger in Tesco's inner city Metro and Express branches, where it sells them individually to people who cycled or jogged to work and don't want to have to try to take a whole bunch of five home with them, and casual banana consumers who are wary of committing to eating one a day for a whole week.

If you were to buy a bunch of bananas the traditional way in Tesco, the price is around 76p per kilo. That's about 10 to 15p per banana, depending on their size. So being priced individually at 25p in Express and now Metro outlets means there's a near doubling of the price for the luxury of having a staff member, early in the morning, break up bunches around the back to sell them one at a time. It's probably an outrage, if you can muster up the energy to get outraged about the price someone who can't plan ahead or transport a banana might pay for a banana. [BBC]