If you're a Virgin customer subscribing to either the Full House or VIP package, you're getting a brand new channel next Monday, 17th September: the very creatively named Virgin TV Ultra HD. This follows on from Virgin's release of 4K BT Sports channels in July.
The new channel, which will be on channel 999, is set to air entertainment and drama in 4K. A full line-up of programmes that will be aired has not been revealed, but a few choice listing have been given. Some programmes will already be available on other channels in non-4K, while Virgin promises a few programmes will be UK television firsts.
Start Up, a sitcom starring Martin Freeman about funding controversial tech ideas will start on the channel on Monday. The channel will also get UK network premiere, Shut Eye, which is a black comedy about storefront psychics; The Big Dry, a documentary from the producers of Planet Earth II; The Art of More, another network premiere about a former soldier leading a double life; and Masters of Sex, a drama about a doctor carrying out research into human sexuality.
Virgin TV Ultra HD will begin airing at 8.20pm on 17th September. Going forward, it will begin airing at "prime time" and stay on air until the early hours. That unfortunately means no daytime or teatime TV in 4K. As long as you subscribe to one of Virgin's highest TV packages and have a V6 box, you'll receive the channel – if you don't have a 4K TV, it'll automatically downscale to 1080p.