What Did Tim Cook Forget?

By Andrew Couts on at

Just minutes before Apple’s big event is set to kick off, Tim Cook appears to have mixed up his apps. The CEO tweeted out what appears to be a question for his staff as they scramble to announce a what everyone expects to be a bevy of new iPhones, an updated Apple Watch, and maybe even a new iPad.

The tweet was quickly deleted, but it’s archived here.

So, what did Cook forget? Apparently nothing.

Turns out this appears to have been an elaborate ploy to promo the opening video. You got us this time, Cook.