The government has come up with a plan to get the sales figures of electric cars to match up with the hype of the supposed future of driving, with the idea of introducing special green number plates for EVs being floated.
This would make people prouder to be driving an environmentally sound lump of lithium around the place, they think, as in some other countries where similar schemes have been tried electric car sales have apparently risen as a result. Although seeing as we won't have any choice but to buy EVs by 2040, or 2032 if you're reading this in Scotland, we could always do nothing and wait a decade or two and see if people go off the idea of car ownership altogether in the mean time.
As well as making drivers of EVs that extra bit smug about their choice, such easily identifiable plate colourings would make it simpler to run local initiatives that let ultra-low emission vehicles park in special places, or drive down streets and bus lanes where petrol and diesel cars are banned, giving people thinking about going full electric another positive thing to put in the PROs column.
Transport secretary Chris Grayling is being fairly honest about this being little more than a gimmicky pat on the head, though, saying: "Adding a green badge of honour to these new clean vehicles is a brilliant way of helping increase awareness of their growing popularity in the UK, and might just encourage people to think about how one could fit into their own travel routine." [GOV]