Apple Geniuses Finally Finish Working on Covent Garden Store

By Holly Brockwell on at

The flagship Apple store in Covent Garden will reopen on the 26th of October after three months closed for refurbishment.

According to MacRumors, Apple announced the reopening in its Apple Store app, alongside an unusually colourful graphic made for the occasion.

The reopening coincides with the launch of the £749 iPhone XR, the so-called 'cheap iPhone.' With low-end prices like that, we're expecting a store with actual gold walls.

The store was shuttered in June to implement the new Apple Store design that's been rolling out around the world, starting with San Francisco's Union Square branch. That design, debuted in 2016, includes lots of indoor greenery and a 'Genius Grove'. Yep, really.

Apple Store, San Francisco in 2016. Image: Mark Hogan via Flickr CC

The Covent Garden location was already one of the fancier Apple Stores out there: opened in 2010, it was the biggest in the world at the time, and people queued for hours to be one of the first to go in and baulk at the prices.

A Grade II listed building, the store is finished in York stone and includes lots of atmospheric archways and skylights. Here's a reminder of what it looked like before the refurb:

Image: Francesc Genové via Flickr CC

Image: Samuel Campos via Flickr CC

Image: Osde8info via Flickr CC

We reckon the building will look pretty cool with the addition of Apple's new aesthetic, especially all the indoor greenery with the natural lighting from the roof. And although three months seems like a long time to be without your flagship London store, it's pretty damn speedy by Apple Genius standards. It usually takes longer than that to replace an iPhone screen.