Great news for UK smartphone fans: we're getting one of the world's biggest tech brands, which until now hasn't been (officially) available on these shores.
Tech buffs have long been importing Xiaomi's products, but after a really long wait to sort out some legal stuff, the brand is now going to be properly on sale in the UK from the 8th of November.
If you're not familiar with Xiaomi, they're well known for low-cost, high spec products that rival the big brands. The affordability of their products is one of the key reasons they've grown to the fourth biggest smartphone brand in the world.
Unsurprisingly, a lot of people in this part of the world have absolutely no clue how to pronounce the name, which is probably why Xiaomi mostly uses the brand name 'Mi' for its products. But once you get the hang of it, it's not the hardest pronunciation: Hugo Barra, now at Facebook but previously VP of Xiaomi Global, explained it thusly:
"Think of 'show me', and then pronounce the first word as if it was 'shower.'"
And here he is demonstrating:
Xiaomi's first UK products will be a flagship smartphone that's already on sale in China, plus "a wide range of smart hardware connected by an Internet of Things (IoT) platform."
We're a little late to the party in Blighty: Xiaomi products have already been available in Spain since November '17 and France and Italy since May this year.
The first UK Xiaomi shop, known as a 'Mi Store,' will open in the Westfield shopping centre in London's White City on the 10th of November. There'll also be an interactive treasure hunt run by the brand in London on Saturday 27th October (that's tomorrow, FYI), to support its charity partner, the children's charity Right To Play.
Are you happy to see Xiaomi come to the UK? Any products you'll be ordering immediately? Let us know in the comments.
Main image: Jon Russell via Flickr CC