Iceland thought it was going to have the most talked about Christmas ad of the season this year, as it planned to rebrand a Greenpeace campaign about palm oil as its own, then make everyone sad about little orangutans being displaced by deforestation triggered by the rapidly growing production of the oil. In your face, twee John Lewis stop-motion bollocks.
But it's not to be, as Clearcast, the organisation which pre-approves TV ads with a view to filtering out rogue political standpoints, has declared the promo to be Too Political For TV and probably in breach of the UK Code of Broadcast Advertising rules – hence it's not allowed to be shown and Iceland is left with but a few standard ads for pigs in blankets and the rest of its palm oil-free range to cover Christmas in its place.
Iceland founder Malcolm Walker said of the ad: "We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas ad. It would have blown the John Lewis ad out of the window. It was so emotional."
It's on YouTube so we can all still see it though, just imagine the last seven seconds of it is a cut to some pre-cooked roast potatoes being served up by a textbook TV mum, then whatever Iceland's current slogan is comes up, written in a Christmassy font. [Guardian]