Taco Bell Confuses the Heck Out of London By Making Big Ben Bong Again

By Holly Brockwell on at

Big Ben is silent at the moment because of renovations on the Elizabeth Tower (you wouldn't fancy a GIANT BELL bonging in your ear while you're trying to work, would you?). It's only bringing back its signature bongs on very special occasions, like Remembrance Day (or the testing for it).

Nonetheless, this week the famous Westminster Quarters chimes (bet you didn't know that's what they're called) once again rang out, causing lots of startled Londoners to look up at the big clock in its scaffolding, steadfastly displaying 12 o'clock despite the time.

But the sound wasn't coming from Big Ben. It was coming from another massive bell: Taco Bell.

To drum up publicity for its new restaurants opening in London, the company orchestrated an elaborate stunt involving a synthesiser-created special version of the Westminster Quarters and a load of rickshaws:

If you fancy a taco now (sucker), here's where the new restaurants will be:

  • Hammersmith, London – opening on Friday, 23rd November
    100 King Street, Hammersmith, London, W6 0QW
  • Holborn, London – opening on Friday, 30th November
    75 Southampton Row, Bloomsbury, London, WC1B 4ET
  • Croydon, London – opening in early 2019
    38 George Street, Croydon, London, CR0 1PB
  • Fulham, London – opening in early 2019
    53 Fulham Broadway, London, SW6 1AE

We don't know if Taco Bell asked the Houses of Parliament if it could reactivate the actual bell for this stunt before settling on rickshaws, but if they did, we imagine they'd have got a sharp "the bell ends."