For a big company like Apple, which has a heavy focus on customer loyalty and its own brand 'image', you wouldn't be surprised if it opted to ignore Black Friday altogether. After all if people are willing to pay outlandish prices for your stuff at normal times, why bother with the discounts? Well Apple is doing Black Friday, but in true Apple style it's not actually calling it Black Friday. It's also not offering money-off discounts in the most traditional sense.
The whole thing is actually being dubbed the 'Apple Shopping Event' that just so happens to coincide with the Black Friday/Cyber Monday weekend. Plus instead of having the price slashed, Apple is offering gift cards to people who buy certain products. Gift cards that can only be spent on other Apple products in the Apple store, naturally. Well it's better than nothing, though can be sure Apple would be overrun with business if it actually did knock the gift card money off the original price. Oh well.
Those gift card deals include:
- £40 gift card when you buy an iPhone 8, 8 Plus, 7 and 7 Plus
- A gift card worth up to £80 if you buy the new iPad, an iPad Mini 4, or the 10.5-inch iPad Pro
- £160 gift card if you buy a MacBook, MacBook Pro, MacBook Air (the old one), iMac, iMac Pro, or Mac Pro
- £40 gift card when you buy selected Apple Watch Series 3 models
- £40 gift card when you buy a HomePod
- £20 gift card when you buy an Apple TV
- £40 off when you buy selected Beats Solo 3, Powerbeats 3, and Studio 3 products
Notice how none of the newer, more popular products are on there. In fact, as far as I can tell, the newest thing eligible for a later discount is the HomePod - which probably says something about how well they've been selling.
You can check out Apple's special 'Shopping Event' page here, with a list of all the products that are available. The gift cards themselves are added to your shopping basket as separate items, and will be sent to you with 24 hours of purchase, so you don't get to redeem them on whatever it you're buying. They do stack, though, so if you buy multiple things you can save up quite a bit of extra Apple-specific money.
Of course Apple products are still on sale elsewhere today. Here are a few of those you can check out:
- £20 off the iPad 9.7-inch at John Lewis - was £319, now £299
- £50 off the 10.5-inch iPad Pro at John Lewis - was £619, now £569
- iPhone X with unlimited calls, texts, data, and tethering from Three - £53 a month with £99 upfront
- Save £242 on the iPhone X (64GB) with 100GB at Vodafone - was £60 a month, now £52 a month (with £39 upfront)
- £100 off iPad 9.7-inch, with free Apple Pencil on 25GB+ data plans from O2
- £40 off the HomePod at Currys and John Lewis - was £319, now £279
- Lowest ever price on 32GB Apple TV 4K at Currys - now £149