Imagine going through the epic slog of writing and publishing an entire book (we can barely manage an entire tweet since it went up to 240 characters), then finding that some pillock in America packaged it in a way that undermines the whole thing.
That's exactly what's just happened to UK author Martin Dorey, of beautiful Bude in Cornwall, whose book 'No. More. Plastic.' was shrink-wrapped in, you guessed it, single-use plastic by a distributor in the US.
Dorey rightly rages on Instagram:
So here's my book. We toiled hard on this. We worked with the printer to make it one of the UK's most environmentally books this year. And then this.
It's an absolute shambles, undoes all our hard work and proves, once again, that we are using plastic with our eyes closed. We are sleep walking into oblivion, using plastic without thinking because it's what we've been doing, it's the way we do things.
The thing is that EVERYTHING HAS TO CHANGE if we are to avoid fucking it up for good. We have to reassess everything. Your reusable mug will not be enough to save the world!
We all have to do everything at every level to stop the stupid senseless use of plastic. I know my publishers are working hard to stop this in future but it still happens further down the line.
It makes me very sad indeed that we are so clever, and yet so stupid. More news when I get it, but for now we don't know who is responsible.
We're guessing that whoever turns out to have made the decision is at risk of being shrink-wrapped themselves.
The book wasn't wrapped in plastic here in the UK, we should add. Penguin, its publishers, are apparently contacting their distributors in the US to tell them off for being less intelligent than the plankton killed off by this kind of thing, and also probably to attempt to explain the concept of irony to a bunch of Americans. We would love to be CCed on that email.
On the bright side, the error does mean that the book's had loads of extra publicity (speaking of which, you can buy it here for £4.99), which we're hoping will go some way to making up for its decidedly unwise extra jacket. Never judge a book by its shrinkwrap. [BBC]