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Lidl Fake-Vandalises Posh Supermarket Billboards

By Gary Cutlack on at

Oh now this is clever. Rethink your opinions about the Germans and their senses of humour, as it's an amazing advertising campaign by discounter Lidl in which it pretend-overwrites the pretentious adverts of the supposedly upmarket supermarkets to point out it has cheaper versions of near-identical products. A burn hotter than the one your dad is soon to inflict on the pigs in blankets.

Such as the image above, which uses a fake advert in the classic M&S style of years past to point out that Lidl mince pies are cheaper and you'd probably find it hard to spot the difference in a blind taste test, especially if you had a bottle of Baileys on the bus home. Another one sees it tape its own Christmas pudding advert over some pretentious waffle done in the Waitrose style...

...much to the amazement of that woman and her carrier bag. She's going to turn right around to go to Lidl to buy six, you just watch. That's an animated GIF.

Sadly the ads are not native German creations; they're the brave work of Lidl's UK ad agency TBWA\London. [Campaign]