Amazon has so many delivery services and products that it's getting quite hard to keep track. Out of all of them, we've always been most baffled by Amazon Pantry, a convoluted offering that we're not convinced many people actually use.
So when we got an email announcing a change to Pantry, we half-expected it'd be an admission of defeat, that the service was being 'sunsetted' like something bought out by Yahoo.
Not so, though: the changes are intended to simplify the service, presumably because lots of people were as confused as us about how it all works. Here's the new system:
- Simplified delivery fee structure: You can now order as much as you like for a flat £3.99 delivery fee, and can continue to benefit from the free delivery programme.
- £4 discount: We have introduced a £4 discount for customers who spend £90 or more in an Amazon Pantry order.
- Minimum order value: A minimum order value of £15 will apply to all orders.
The delivery fee still applies if you have Amazon Prime, but not if you buy four of these really specific items and meet the £15 minimum. Also, you get a £4 discount over £90 unless you're buying painkillers or baby formula. Still a bit confusing, then.
Pantry seems to be one of the ways Amazon tries to maximise revenue from selling cheap, small bits and bobs that you might otherwise pick up at a supermarket. The company was recently caught referring to such products as 'CRaP,' which apparently stands for Can't Realise A Profit.
Stuff you order through Pantry gets delivered separately to normal Amazon orders, and unlike services like Prime Now, it's available throughout the UK and the Channel Islands.