Whether you love it or hate it, Black Mirror: Bandersnatch is a pretty interesting idea. It's not the first interactive programme to hit Netflix, Netflix has since confirmed that it definitely won't be the last.
Netflix has been playing around with interactive programming for a while, though before Bandersnatch all those efforts were focused on kids. It's not clear what the future of interactive TV is, exactly, but during a recent webcast for investors Greg Peters, Netflix's chief product officer, said, "You should anticipate we'll do more of those as we start to explore that format."
Meanwhile Ted Seranos, chief content officer, claims there are storytellers "salivating" at the chance to work with the new medium. Adding, "We've got a hunch that [the interactive format] works across all kinds of storytelling and some of the greatest storytellers in the world are excited to dig into it."
Obviously, as Digital Spy points out, this also means there would be more people spending their time on Netflix trying to see as many possible outcomes. Assuming they have the patience for it, that is. After all, Bandersnatch has the annoying flaw that you can't skip bits you've seen and jump straight to the decision. Not everyone has the time to keep watching the same film over and over, so Netflix are probably going to want to fix that, letting people who've seen it once skip ahead.