Greggs has stuck two crimped pastry fingers up at the high street doom mongers, recording a staggering 7.2 per cent year-on-year sales growth in its latest financial figures, thanks, in part, to it now being a cool place to pick up a cheap, non-pretentious breakfast.
As well as being where we all go for a cheap, non-pretentious lunch, Greggs says that its hot drinks and breakfast categories grew particularly well over the last year, so it's also becoming a place where we go to get a cheap, non-pretentious cup of coffee too. Boss Roger Whiteside said the new vegan sausage roll has been "very popular" thus far as well, probably because all the confused racists are buying them to burn and stamp on in the street, because they think vegan means foreign people.
There are now 1,953 official branches and franchises of Greggs in the UK, with the last year seeing 50 close and 149 open. It's in danger of becoming a national treasure, as familiar on our streets as phone boxes, buses and students hassling old people with clipboards. [Investegate]