UK Firm Says It'll Track Down and Eliminate Shared Streaming Passwords

By Gary Cutlack on at

UK firm Synamedia thinks it's had an idea that will have all of Silicon Valley battering down the virtual doors of its email server with licensing requests. It says it can track down shared passwords used to hand out access to streaming and other online media accounts among friends and family, killing fun for freeloaders the world over.

It uses all the modern buzzwords – AI, behavioural analytics and machine learning – to analyse the usage scenarios of streaming service subscribers, then tries to identify credentials sharing possibilities. Suspicious activity generates a "sharing score" on the back end of any service provider that's incorporated Synamedia's tools into its subscriber database, with media companies then able to advertise enhanced packages to those who may be suffering from password-handing-out guilt. No one's really talking about banning account sharers at this stage, mind, although that's clearly on the unofficial routemap for, say, 2021, or if one account is being used by 10,000 people in the West Midlands.

Synamedia exec Jean Marc Racine said: "Casual credentials sharing is becoming too expensive to ignore. Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream." [Synamedia via The Verge]