Everything Everywhere's CEO Tells Us "All These 4G Arguments Are Frankly Just Noise"

To say Everything Everywhere's 4GBritain campaign, which Orange and T-Mobile's parent company launched yesterday, caused a shitstorm is a bit of an understatement. We've since had representatives from every major network on the phone, giving their views on why the campaign, which aims to raise awareness of 4G and hurry it along for you and I, is as good as a land-grab. To find out more, I spoke to Everything Everywhere's CEO Olaf Swantee on the phone, as he sat in the back of a cab and chuckled at his rivals' outrage. Read More >>


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