Adidas isn't the first company you think of when you think running. But its new Energy Boost shoes are getting a lot of hype. "Breakthrough for running shoes," it says. Big claims, but surprisingly, backed up by the performance. Read More >>
Featured comment by TankBoyBen:
"was interested until i saw the stupid price, as for ya feet getting wet just spray them with some spray protect, the water will roll off" More »
Running shoes are a touchy subject. Some people like minimal cushioning to promote good form, others prefer something more engineered. Adidas's new Energy Running push comes down on that side of the argument in an impressive way. Maybe even too impressive. Read More >>
Featured comment by Kat Hannaford:
"Just Googled the KSOs, and you're right -- they're more understated than some of the other ones.
I still winced when Google Images brought the pics..." More »
Adidas roped in a smattering of Olympic medallists (oh, and David Beckham) for a lip-synching rendition of Queen's Don't Stop Me Now, to mark the end of the London Olympics. It's cute, but kind of leaves me cold -- I think, given half the chance, the video would be much better if each athlete were locked in a karaoke room with me for an hour beforehand, so I could teach 'em my karaoke dance routine. Rio 2016, ok Adidas? [YouTube] Read More >>
The simple act of turning a shirt from white to blue—or any colour—requires 25 litres of water and enough harmful chemicals that every clothing manufacturer should be looking for safer methods. Like this fantastic CO2-based DryDye technology that Adidas has started using which doesn't require a single drop of H2O. Read More >>
Increasingly, the image of a "sports nerd" is a pasty weakling with a laptop and a spreadsheet. It's Moneyball's fault, or something. But for more fluid sports like football, deep statistical analysis has proven challenging. Not anymore. Adidas is tracking every movement of every player in America's Major League Soccer —and soon, maybe all of sports. Read More >>
The right music doesn't soothe the savage beast, it makes the beast more savage. When you're going for a long run, that's exactly what you want. The pulse of thumping beats can make you feel superhuman. It certainly beats the sound of your own labored breathing. Read More >>
Featured comment by daveyg:
"I can't believe it is nearly 2013 and people still run with wires dangling all over the place or tucking them in their socks...THE best solution if yo..." More »
One of the posh new pieces of kit Stella McCartney has designed for the British Olympic team is a very modern bra for the lady tennis players, which integrates the Adidas MiCoach sensor and app system. Read More >>
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